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Start a business · Behavioral health clinic · Wisconsin

How to start a behavioral health clinic in Wisconsin

Wisconsin requires a DHS 35 outpatient mental health clinic certification; DHS 75.49 outpatient substance use treatment service or DHS 75.50 outpatient integrated behavioral health treatment service certification from Wisconsin Department of Health Services — Division of Quality Assurance, Behavioral Health Certification Section to operate a behavioral health clinic. Fee: Application fees are set and periodically revised by DHS's Division of Quality Assurance and may vary with the number of offices; amounts not captured here.

Verified Oct 6, 2026Sources: state agencies, CMS and OIG

License required
YesDHS 35 outpatient mental health clinic certification; DHS 75.49 outpatient substance use treatment service or DHS 75.50 outpatient integrated behavioral health treatment service certification
Application fee
See details
Processing time
—
Mental health counseling
$27.43
Organizations in the state
1,751NPPES, Sep 13, 2026
On this page
Licensing

Wisconsin behavioral health clinic license

Wisconsin requires a DHS 35 outpatient mental health clinic certification; DHS 75.49 outpatient substance use treatment service or DHS 75.50 outpatient integrated behavioral health treatment service certification from Wisconsin Department of Health Services — Division of Quality Assurance, Behavioral Health Certification Section to operate a behavioral health clinic. Fee: Application fees are set and periodically revised by DHS's Division of Quality Assurance and may vary with the number of offices; amounts not captured here.

License required
Yes
License
DHS 35 outpatient mental health clinic certification; DHS 75.49 outpatient substance use treatment service or DHS 75.50 outpatient integrated behavioral health treatment service certification
Fee
Application fees are set and periodically revised by DHS's Division of Quality Assurance and may vary with the number of offices; amounts not captured here.
Renewal
Every 2 years · DHS 35 clinics file a biennial report and pay certification continuation fees every 24 months; non-payment can end certification.
Insurance and bonds
Proof of malpractice and liability insurance is required for the clinic and for each staff member who provides psychotherapy or prescribes (DHS 35.08(1)); amounts not specified there.
Accreditation
Not required. Wisconsin is not among the federal CCBHC demonstration states named by Medicaid.gov.
Survey and inspection
Possible on-site inspection at initial application; unannounced inspections for complaints, deaths or deficiency follow-up.
Regulation
Wis. Admin. Code ch. DHS 35 (incl. 35.08) and ch. DHS 75 (incl. 75.49, 75.50)
How to apply

Steps to get licensed in Wisconsin

In order, as the licensing agency describes the process.

  1. Decide the certification path: DHS 35 for mental health (plus DHS 75.49 for SUD services) or DHS 75.50 integrated certification for MH, SUD or co-occurring services under one set of policies
  2. Get application materials from the DQA Behavioral Health Certification Section
  3. Submit the application with fees, proof of malpractice and liability insurance for the clinic and each psychotherapist or prescriber, and all requested information, listing every office
  4. DHS reviews documents and may inspect offices on site (policies, staff credentials and schedules, consumer records, grievances)
  5. Receive certification; file the biennial report and continuation fees every 24 months
Documents

What you need to submit

5 documents listed by the licensing agency.

Document
DHS certification application
Proof of malpractice and liability insurance (clinic and each psychotherapy staff member or prescriber)
List of all office locations
See the full checklist — start free

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Medicaid

Enrolling as a Wisconsin Medicaid provider

Program
Wisconsin Medicaid / BadgerCare Plus (ForwardHealth, Wisconsin Department of Health Services)
Fiscal agent
Gainwell Technologies (supports ForwardHealth interChange as the state's fiscal agent)
Application fee
ForwardHealth's handbook says some provider types owe the federally mandated application fee, which can change each year and offsets screening costs. It may be due again at re-enrollment and, where applicable, at revalidation. Under the federal rule (42 CFR 455.460), institutional providers pay the CMS application fee when they first enroll, re-enroll or revalidate. The fee is $750 for calendar year 2026. Individual physicians and non-physician practitioners do not pay it. A fee already paid to Medicare or to another state's Medicaid program counts.
Fingerprinting
ForwardHealth assigns limited, moderate or high risk, mostly using CMS's levels, and screens at enrollment, re-enrollment and revalidation. Under federal rules (42 CFR 455.434 and 455.450), the state places provider types in 'limited', 'moderate' or 'high' risk levels. High-risk providers, and anyone who owns 5% or more of one, must submit fingerprints for a criminal background check.
Site visit
Screening follows the assigned risk level at enrollment, re-enrollment and revalidation. For some provider types, such as supportive housing agencies, the DHS Office of Inspector General does a site visit before revalidation can be completed. Under federal rule (42 CFR 455.432), the state must visit moderate- and high-risk providers before and after enrollment. Every enrolled provider must allow unannounced on-site inspections.
Revalidation
Wisconsin revalidates every enrolled provider every three years, more often than the federal 5-year minimum. ForwardHealth mails a Provider Revalidation Notice giving the revalidation date (also visible via 'Check My Revalidation Date' on the secure Portal). Revalidation cannot start before that date, and the application, plus any fee, is due within 30 days after it. Providers who miss the deadline are terminated and must re-enroll with new screening and possibly another fee. During revalidation the provider re-signs the Provider Agreement and Acknowledgement of Terms of Participation.

Full Wisconsin Medicaid enrollment guide →

Certificate of need

Does Wisconsin require a certificate of need?

CON program
Yes
Program
Approval of nursing home and ICF/IID projects under Wis. Stat. ch. 150 (not called certificate of need)
Services covered
  • construction of new nursing homes
  • nursing home bed capacity increases
  • nursing home capital expenditures over $1,000,000 (excluding renovation or replacement)
  • nursing home clinical equipment over $600,000 (excluding renovation or replacement)
  • conversion between nursing home and facility primarily serving persons with developmental disabilities
Moratoria
The statute caps licensed nursing home beds statewide at 51,795 and beds in facilities primarily serving persons with developmental disabilities at 3,704. DHS may adjust the caps only as the statute allows and must recommend changes every two years (Wis. Stat. §150.31).

Wisconsin certificate of need details →

Labor

Wisconsin wage floor

State minimum wage
$7.25 an hour
Effective
2009-07-24
Scheduled increases
No scheduled change found in the official sources reviewed.
Rate pass-through
State law directs DHS to work with care management organizations and CMS to raise the direct care and services portion of Family Care capitation rates to address direct caregiver workforce shortages (subject to federal approval).
HCBS 80/20 rule
Federal baseline: 42 CFR 441.302(k) requires the state to show that each provider spends at least 80% of Medicaid payments for homemaker, home health aide and personal care services under 1915(c) waivers on direct care worker pay and benefits. Compliance starts 2030-07-09 (for managed care, the first rating period starting on or after that date); annual payment-adequacy reporting under 441.311(e) starts 2028-07-09. A state may set a lower share for state-defined small providers and exempt providers facing hardship, each only through a public notice-and-comment process. The eCFR text has not changed since 2024-07-09. No state-published 80/20 implementation step (small-provider criteria, hardship exemption or reporting guidance) was found for this state in the official sources reviewed.
Market

Wisconsin market size

Counts from federal public files: NPPES (active organization NPIs), CMS Care Compare and CMS Medicaid enrollment.

Community/behavioral health agencies and mental health clinics — active organization NPIs (NPPES)
1,751 (as of Sep 13, 2026)
Total Medicaid and CHIP enrollment (latest reported month)
1,107,383 (as of Jun 1, 2026)
Rates

What Wisconsin Medicaid pays

Behavioral health: published Wisconsin fee-for-service rates, each linked to its source.

ServiceCodeWisconsin ratePer hourRank
Mental health counselingLicensed mental health clinicianH0046$27.43—5 of 12
Outpatient psychotherapy and diagnostic evaluationLicensed mental health clinician90847$95.02—5 of 28
Mental health assessment (non-physician)Physician or licensed psychologistH0031$38.10—24 of 27
Skills training and developmentPhysician or licensed psychologistH2014$9.53per 15 min$38.1222 of 33
Therapeutic behavioral servicesPhysician or licensed psychologistH2019$5.36per 15 min$21.4426 of 28

All Wisconsin Behavioral health Medicaid rates, ranked →

Waivers

Wisconsin HCBS waivers

Medicaid home and community-based services programs that may pay for this service.

  • WI Children's Long-Term Support Waiver Program (1915(c))
  • WI Family Care Waiver (1915(c))
  • WI IRIS (Include, Respect, I Self-Direct) Waiver (1915(c))

Wisconsin waivers and waiting lists →

FAQ

Frequently asked questions

Do you need a license to start a behavioral health clinic in Wisconsin?

Wisconsin requires a DHS 35 outpatient mental health clinic certification; DHS 75.49 outpatient substance use treatment service or DHS 75.50 outpatient integrated behavioral health treatment service certification from Wisconsin Department of Health Services — Division of Quality Assurance, Behavioral Health Certification Section to operate a behavioral health clinic. Fee: Application fees are set and periodically revised by DHS's Division of Quality Assurance and may vary with the number of offices; amounts not captured here.

How much does a behavioral health clinic license cost in Wisconsin?

Application fees are set and periodically revised by DHS's Division of Quality Assurance and may vary with the number of offices; amounts not captured here. Renewal: Every 2 years · DHS 35 clinics file a biennial report and pay certification continuation fees every 24 months; non-payment can end certification..

Does Wisconsin require a certificate of need for a behavioral health clinic?

Wisconsin has a certificate of need program covering: construction of new nursing homes, nursing home bed capacity increases, nursing home capital expenditures over $1,000,000 (excluding renovation or replacement), nursing home clinical equipment over $600,000 (excluding renovation or replacement), conversion between nursing home and facility primarily serving persons with developmental disabilities. Check whether your service is on that list.

How do you become a Medicaid provider in Wisconsin?

Enroll through ForwardHealth Portal — Become a Provider / Provider Enrollment Information (https://www.forwardhealth.wi.gov/WIPortal/Subsystem/Certification/CertificationHome.aspx), run by Gainwell Technologies (supports ForwardHealth interChange as the state's fiscal agent).

What does Wisconsin Medicaid pay a behavioral health clinic?

Wisconsin Medicaid pays $27.43 for mental health counseling, effective Jan 1, 2022, ranking 5 of 12 states.