How to start a behavioral health clinic in Wisconsin
Wisconsin requires a DHS 35 outpatient mental health clinic certification; DHS 75.49 outpatient substance use treatment service or DHS 75.50 outpatient integrated behavioral health treatment service certification from Wisconsin Department of Health Services — Division of Quality Assurance, Behavioral Health Certification Section to operate a behavioral health clinic. Fee: Application fees are set and periodically revised by DHS's Division of Quality Assurance and may vary with the number of offices; amounts not captured here.
- License required
- YesDHS 35 outpatient mental health clinic certification; DHS 75.49 outpatient substance use treatment service or DHS 75.50 outpatient integrated behavioral health treatment service certification
- Application fee
- See details
- Processing time
- —
- Mental health counseling
- $27.43
- Organizations in the state
- 1,751NPPES, Sep 13, 2026
On this page
Wisconsin behavioral health clinic license
Wisconsin requires a DHS 35 outpatient mental health clinic certification; DHS 75.49 outpatient substance use treatment service or DHS 75.50 outpatient integrated behavioral health treatment service certification from Wisconsin Department of Health Services — Division of Quality Assurance, Behavioral Health Certification Section to operate a behavioral health clinic. Fee: Application fees are set and periodically revised by DHS's Division of Quality Assurance and may vary with the number of offices; amounts not captured here.
- License required
- Yes
- License
- DHS 35 outpatient mental health clinic certification; DHS 75.49 outpatient substance use treatment service or DHS 75.50 outpatient integrated behavioral health treatment service certification
- Issuing agency
- Wisconsin Department of Health Services — Division of Quality Assurance, Behavioral Health Certification Section
- Fee
- Application fees are set and periodically revised by DHS's Division of Quality Assurance and may vary with the number of offices; amounts not captured here.
- Renewal
- Every 2 years · DHS 35 clinics file a biennial report and pay certification continuation fees every 24 months; non-payment can end certification.
- Insurance and bonds
- Proof of malpractice and liability insurance is required for the clinic and for each staff member who provides psychotherapy or prescribes (DHS 35.08(1)); amounts not specified there.
- Accreditation
- Not required. Wisconsin is not among the federal CCBHC demonstration states named by Medicaid.gov.
- Survey and inspection
- Possible on-site inspection at initial application; unannounced inspections for complaints, deaths or deficiency follow-up.
- Regulation
- Wis. Admin. Code ch. DHS 35 (incl. 35.08) and ch. DHS 75 (incl. 75.49, 75.50)
Steps to get licensed in Wisconsin
In order, as the licensing agency describes the process.
- Decide the certification path: DHS 35 for mental health (plus DHS 75.49 for SUD services) or DHS 75.50 integrated certification for MH, SUD or co-occurring services under one set of policies
- Get application materials from the DQA Behavioral Health Certification Section
- Submit the application with fees, proof of malpractice and liability insurance for the clinic and each psychotherapist or prescriber, and all requested information, listing every office
- DHS reviews documents and may inspect offices on site (policies, staff credentials and schedules, consumer records, grievances)
- Receive certification; file the biennial report and continuation fees every 24 months
What you need to submit
5 documents listed by the licensing agency.
Enrolling as a Wisconsin Medicaid provider
- Program
- Wisconsin Medicaid / BadgerCare Plus (ForwardHealth, Wisconsin Department of Health Services)
- Fiscal agent
- Gainwell Technologies (supports ForwardHealth interChange as the state's fiscal agent)
- Application fee
- ForwardHealth's handbook says some provider types owe the federally mandated application fee, which can change each year and offsets screening costs. It may be due again at re-enrollment and, where applicable, at revalidation. Under the federal rule (42 CFR 455.460), institutional providers pay the CMS application fee when they first enroll, re-enroll or revalidate. The fee is $750 for calendar year 2026. Individual physicians and non-physician practitioners do not pay it. A fee already paid to Medicare or to another state's Medicaid program counts.
- Fingerprinting
- ForwardHealth assigns limited, moderate or high risk, mostly using CMS's levels, and screens at enrollment, re-enrollment and revalidation. Under federal rules (42 CFR 455.434 and 455.450), the state places provider types in 'limited', 'moderate' or 'high' risk levels. High-risk providers, and anyone who owns 5% or more of one, must submit fingerprints for a criminal background check.
- Site visit
- Screening follows the assigned risk level at enrollment, re-enrollment and revalidation. For some provider types, such as supportive housing agencies, the DHS Office of Inspector General does a site visit before revalidation can be completed. Under federal rule (42 CFR 455.432), the state must visit moderate- and high-risk providers before and after enrollment. Every enrolled provider must allow unannounced on-site inspections.
- Revalidation
- Wisconsin revalidates every enrolled provider every three years, more often than the federal 5-year minimum. ForwardHealth mails a Provider Revalidation Notice giving the revalidation date (also visible via 'Check My Revalidation Date' on the secure Portal). Revalidation cannot start before that date, and the application, plus any fee, is due within 30 days after it. Providers who miss the deadline are terminated and must re-enroll with new screening and possibly another fee. During revalidation the provider re-signs the Provider Agreement and Acknowledgement of Terms of Participation.
Does Wisconsin require a certificate of need?
- CON program
- Yes
- Program
- Approval of nursing home and ICF/IID projects under Wis. Stat. ch. 150 (not called certificate of need)
- Services covered
- construction of new nursing homes
- nursing home bed capacity increases
- nursing home capital expenditures over $1,000,000 (excluding renovation or replacement)
- nursing home clinical equipment over $600,000 (excluding renovation or replacement)
- conversion between nursing home and facility primarily serving persons with developmental disabilities
- Moratoria
- The statute caps licensed nursing home beds statewide at 51,795 and beds in facilities primarily serving persons with developmental disabilities at 3,704. DHS may adjust the caps only as the statute allows and must recommend changes every two years (Wis. Stat. §150.31).
Wisconsin wage floor
- State minimum wage
- $7.25 an hour
- Effective
- 2009-07-24
- Scheduled increases
- No scheduled change found in the official sources reviewed.
- Rate pass-through
- State law directs DHS to work with care management organizations and CMS to raise the direct care and services portion of Family Care capitation rates to address direct caregiver workforce shortages (subject to federal approval).
- HCBS 80/20 rule
- Federal baseline: 42 CFR 441.302(k) requires the state to show that each provider spends at least 80% of Medicaid payments for homemaker, home health aide and personal care services under 1915(c) waivers on direct care worker pay and benefits. Compliance starts 2030-07-09 (for managed care, the first rating period starting on or after that date); annual payment-adequacy reporting under 441.311(e) starts 2028-07-09. A state may set a lower share for state-defined small providers and exempt providers facing hardship, each only through a public notice-and-comment process. The eCFR text has not changed since 2024-07-09. No state-published 80/20 implementation step (small-provider criteria, hardship exemption or reporting guidance) was found for this state in the official sources reviewed.
Wisconsin market size
Counts from federal public files: NPPES (active organization NPIs), CMS Care Compare and CMS Medicaid enrollment.
- Community/behavioral health agencies and mental health clinics — active organization NPIs (NPPES)
- 1,751 (as of Sep 13, 2026)
- Total Medicaid and CHIP enrollment (latest reported month)
- 1,107,383 (as of Jun 1, 2026)
What Wisconsin Medicaid pays
Behavioral health: published Wisconsin fee-for-service rates, each linked to its source.
| Service | Code | Wisconsin rate | Per hour | Rank |
|---|---|---|---|---|
| Mental health counselingLicensed mental health clinician | H0046 | $27.43 | — | 5 of 12 |
| Outpatient psychotherapy and diagnostic evaluationLicensed mental health clinician | 90847 | $95.02 | — | 5 of 28 |
| Mental health assessment (non-physician)Physician or licensed psychologist | H0031 | $38.10 | — | 24 of 27 |
| Skills training and developmentPhysician or licensed psychologist | H2014 | $9.53per 15 min | $38.12 | 22 of 33 |
| Therapeutic behavioral servicesPhysician or licensed psychologist | H2019 | $5.36per 15 min | $21.44 | 26 of 28 |
Wisconsin HCBS waivers
Medicaid home and community-based services programs that may pay for this service.
- WI Children's Long-Term Support Waiver Program (1915(c))
- WI Family Care Waiver (1915(c))
- WI IRIS (Include, Respect, I Self-Direct) Waiver (1915(c))
Frequently asked questions
Do you need a license to start a behavioral health clinic in Wisconsin?
Wisconsin requires a DHS 35 outpatient mental health clinic certification; DHS 75.49 outpatient substance use treatment service or DHS 75.50 outpatient integrated behavioral health treatment service certification from Wisconsin Department of Health Services — Division of Quality Assurance, Behavioral Health Certification Section to operate a behavioral health clinic. Fee: Application fees are set and periodically revised by DHS's Division of Quality Assurance and may vary with the number of offices; amounts not captured here.
How much does a behavioral health clinic license cost in Wisconsin?
Application fees are set and periodically revised by DHS's Division of Quality Assurance and may vary with the number of offices; amounts not captured here. Renewal: Every 2 years · DHS 35 clinics file a biennial report and pay certification continuation fees every 24 months; non-payment can end certification..
Does Wisconsin require a certificate of need for a behavioral health clinic?
Wisconsin has a certificate of need program covering: construction of new nursing homes, nursing home bed capacity increases, nursing home capital expenditures over $1,000,000 (excluding renovation or replacement), nursing home clinical equipment over $600,000 (excluding renovation or replacement), conversion between nursing home and facility primarily serving persons with developmental disabilities. Check whether your service is on that list.
How do you become a Medicaid provider in Wisconsin?
Enroll through ForwardHealth Portal — Become a Provider / Provider Enrollment Information (https://www.forwardhealth.wi.gov/WIPortal/Subsystem/Certification/CertificationHome.aspx), run by Gainwell Technologies (supports ForwardHealth interChange as the state's fiscal agent).
What does Wisconsin Medicaid pay a behavioral health clinic?
Wisconsin Medicaid pays $27.43 for mental health counseling, effective Jan 1, 2022, ranking 5 of 12 states.